The reduction in production costs is assured thanks to the industrialization of the process of creation of the digital or printed catalogs.

  • The work of variations (languages, sales channels) for the catalogs is widely automated. Cost reduction is significant
  • Less work for the external agency, all data are managed in Akeneo and Pim2catalog.
  • Decrease of the errors by the end of the manual corrections, less passes for press, no more reprints or errata
  • Better targeted catalogs, shorter editions, decrease of printing costs
  • Better productivity of the marketing teams, fewer necessary resources to realize a catalog
  • A transfer of skills for the autonomy of the teams, less maintenance
  • Less subcontracting, the system can work totally in-house
The anticipated time frame is expected to be 30 to 50% shorter from the second catalog onwards.